The mills represent a large part of Westbrook’s history, but
another part comprises the legacies of local businesses making good for its
citizens. During Westbrook’s earliest
days, the businesses of lumbering and blacksmith helped to make the town more
inhabitable. It was a time “everything was done by hand...here by honest and
hard work, a competence was acquired”. Local made products contributed to successful
businesses in Westbrook, but a connection to the community was always a
necessary ingredient.
A story about such a connection can be told by hearing about one
of Westbrook’s successful, long-term businesses of the twentieth century. In the 1926
Directory of Westbrook, Gorham and
Windham, there amongst the residential listings is the name of a clothing
business that was founded only a few years before: The Men’s Shop. The three
proprietors of the business were named as Hormidas Vincent, Auguste Albert, and
Emile Thuotte along with its address as 874 Main Street.
The business would later lose a partner but my grandfather,
Auguste “Gus” Albert, would remain at its heart and soul until his death in
1982. Over the years, The Men’s Shop never lost its focus on
quality products and personalized customer service. Certainly, these characteristics held true
for other long-term Westbrook businesses as well, such as McLellan's Department Store, or A. H. Benoit Co., where my grandfather worked
as a clerk when he was a young boy.
The legacy of Auguste Albert’s salesmanship and personal connection
to his customers was carried on through his son Roland, and later through his
grandson Peter. Of course, there were
other major players in the success of The
Men’s Shop, but the Alberts may have been the key contributors for turning
the business into a culture. The
business acumen of Auguste and Roland were extended to the community with their
involvement and leadership in the Westbrook
Chamber of Commerce. Motivated by the pride I felt for my
grandfather’s business and his standing in the community, I created a family
history blog in his honor called August
Legacy.
In May 2010, I was fortunate to sit down with Peter Albert at his
home in Westbrook as he reflected on his twenty years of experience with the
business. Three themes that emerged from
that conversation could easily be themes that relate the stories of other
businesses in Westbrook that proved the test of time. Quality products, knowing your customers, and
adjusting to the changing local economy stood out as factors that led the Men's Shop to serve the residents of
Westbrook for seventy-five years. In
describing how the business thrived in the heyday, Peter gave a picture of
Westbrook as "a close-knit town, everybody knew everyone, the shops on
Main Street were busy, and people supported the downtown businesses".
Sources:
1. Karen Sherman Ketover (ed.), Fabius M. Ray's Story of Westbrook
(Bowie, Maryland: Heritage Books, 1998), p. 184-185.
2. Portland Directory Company. Directory of Westbrook, Gorham and Windham (Maine). (Portland, Maine: Portland Directory Company/Fred L Tower Companies, 1926), p. 172.